Crunchyroll's India Push With Rashmika and Shubman Gill

India's Anime Moment

Crunchyroll's "Ready to Anime?" campaign just changed what it means to be an anime fan in India. The campaign features two names every Indian knows: actress Rashmika Mandanna and cricketer Shubman Gill.

Why This Campaign Is Different

Both Rashmika and Shubman have previously spoken about being genuine anime fans this is not just a brand deal with celebrities who have never seen a single episode. The campaign aired during the ICC Men's T20 World Cup and Shark Tank India Season 5 on Sony LIV, putting anime in front of an audience that goes well beyond the existing community.

A second campaign film was reportedly planned to air during the IPL season.

The Numbers Behind It

Crunchyroll commissioned a National Research Group study on Indian viewership habits. According to the study, 62% of Indian general entertainment consumers like or love anime and that number rises to 74% among teenagers.

Crunchyroll India currently has 900+ titles available, with 160+ dubbed in Hindi, Tamil, or Telugu.

What This Means for Indian Fans

More mainstream attention means more investment in India-specific content. As the market grows, expect more Hindi, Tamil, and Telugu dubs and more India-focused simulcasts.

For fans who have been watching since the Animax days, this shift feels genuinely significant.

The Bigger Picture

India is now one of Crunchyroll's fastest-growing markets globally, according to Variety's coverage of the campaign. The "Ready to Anime?" push is as much a business signal as it is a marketing campaign Crunchyroll is betting big on India.

Where to Watch in India

Platform: Crunchyroll India (crunchyroll.com or the app)

Hindi Dub: Available for 160+ titles

Annual price: Starting at Rs. 469/year